Trailblazers

This branding project aimed to craft a bold and empowering identity for a fictional women's dirt biking club. Designed to resonate with both new and experienced riders, the brand fosters a deep sense of belonging and pride within the community. The goal was to create a visual and verbal language that encapsulates empowerment, adventure, and connection, while celebrating a shared passion for riding. The identity reflects the values and trailblazing spirit of its members, inspiring them to embrace freedom and unity on and off the trail. This project positions the club as more than a collective of riders—it establishes it as a movement for women seeking strength, camaraderie, and the thrill of the ride.