Branding + Brand Identity

Georgia

Pulp you want in your underwear

Project Overview

Georgia is a bold, sustainable, inclusive underwear brand that celebrates individuality and self-expression. Their vibrant visual identity features a striking logo and bright color palette, while their cheeky, provocative messaging invites everyone to embrace their uniqueness. Crafted from innovative peach pulp material, their underwear is designed specifically to accommodate vaginal discharge, offering comfort and functionality without compromising on style. By fostering inclusivity and celebrating diverse body types, Georgia creates a welcoming space for all.
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